Posted on in Business Marketing

If you’re a home improvement contractor, you know that clients can be nervous about hiring someone they don’t know. Whether your customers are worried about money, time, or safety, addressing their concerns will help you get more business and turn your first-time clients into regular customers. Here are six of our favorite tips for putting customers at ease:

1. Advertise

Get a Facebook page, print an advertisement in the newspaper, and tell people about your business. By making sure that people know about you, you’ll get more word-of-mouth advertising. Even if a person has never hired you, he or she may suggest your business to a friend who is looking for a contractor. Hearing about contractors from friends or family usually helps put clients’ minds at ease. Having a solid social media presence also gives your company personality and makes people more willing to trust you.

2. Be Professional

Being well-dressed, having a nice picture of yourself in advertisements and being grammatically correct when corresponding with potential clients will usually make a good impression and ensure customers that you take your job seriously.

3. Set a Timetable

Always take a few minutes to plan out how long each job will take. Share this information with your customers. Knowing that you have a feasible plan will help clients stop worrying about how long you’re going to be working in their home. Give clients regular updates regarding the work-in-progress, especially if things are running behind.

4. Show Previous Work

Take pictures of previous work that you’ve done. Showing that you can do quality work is one of the fastest and easiest ways of putting clients’ minds at ease. Since you can use the same pictures with all of your new clients, it should only take a few seconds to whip out some photographs and prove that you’re a true professional. See how success stories can get you more contractor job leads.

5. Be Transparent

Money is a touchy subject, but it’s important to talk about it. Estimates usually aren’t accurate down to the penny, so keep your client updated as you work. Telling them exactly how much you’re spending for materials and why will ensure them that they aren’t being ripped off.

6. Just Ask

The best way to put a client at ease is to ask him or her about any concerns that he or she may have. After all, you can’t fix a problem that you don’t know about. Some clients find it hard to trust contractors, but as long as you put in the effort and are honest and polite, it should be simple to put them at ease.Need Leads?

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