Posted on in Business Marketing

As a home improvement contractor, the best way to ensure that your business sees growth and success is by gaining as much business knowledge as possible. The contractor industry is a fierce one, filled with competition to deliver the best and most reputable service. The only way to ensure that this is possible for your business is by understanding every facet of what it truly means to run a business and how best to improve yours. As such, here’s a brief look at five of the books that all contractors should read.

Contractor Success Tips: How Contractors can Make More Money in Less Time and Have More Fun

The first book on this list, Contractor Success Tips: How Contractors can Make More Money in Less Time and Have More Fun, is an exceedingly useful book that goes into specific detail about all of the business techniques that you can implement into your home improvement business. The author, Paul Sanneman, provides readers with a wealth of tips ranging from how to market your business to what it takes to hire the right employees. Even if you don’t find use for all of the tips, it’s guaranteed that at least some of them will help.

The E-Myth Revisited

The E-Myth Revisited, by Michael Gerber, is one of the more popular business books around, and for good reason. This book explores the tendencies that many small businesses tend to make and how to avoid the common missteps on the road to success. While this is a book meant for all businesses, it works exceedingly well for contractors and should give you some very useful techniques on what to do when starting your own business from the planning stages to its fully-realized inception.

If you’re the type who has less time for reading full books but needs a detailed marketing guide for your contractor business, check here!

Positioning: The Battle For Your Mind

Marketing your business correctly is often one of the most difficult aspects of running a home improvement business that contractors run into, as marketing is never quite as straightforward as it seems. Positioning: The Battle for Your Mind demonstrates how business owners can utilize marketing to their benefit with such useful techniques as how to use leading ad agency, choosing the best name for your business, crafting your marketing strategy to capitalize on the weaknesses of your competitor, and using the strengths of your company to the best possible advantage, among others.

Markup and Profit: A Contractor’s Guide Revisited

Markup and Profit: A Contractor’s Guide Revisited, by Michael Stone, is meant specifically to help contractors with the common struggles associated with understanding how best to price their product, to where it not only benefits the customer, but earns the contractor a profit as well. This book even provides contractors with tips on how to best write contracts. No matter how long you’ve been in the business, you can’t go wrong with Markup and Profit.

Running a Successful Construction Company

Written by David Gerstel, Running a Successful Construction Company is an essential tool for home improvement contractors, as it provides a myriad of insights into every aspect of what it takes to run a construction company. Not only does it give you techniques to implement within your business, but also helps you to understand the pitfalls that you will need to avoid in order to survive.