The process of finding new leads can seem daunting—and expensive—for the budding contracting professional. It’s true that leads tend to develop naturally over time, but here at Home Improvement Leads, we know there are still ways to grow your business marketing without breaking the bank. Here are the most effective ways you can find new homeowner leads for free.
An established and strategic social media presence is essential for any business these days. Most homeowners have access to the internet and prefer searching for contractors online, rather than by trawling through newspaper ads and phone books. Setting up and linking pages on a variety of social media platforms—such as Facebook, Twitter, Instagram, and your own website—will help you connect with a wide variety of potential leads instantly. Make sure to regularly update your pages with information about services offered, pricing, and any special skills you and your business have in order to attract the attention of as many homeowners as possible.
Once your business has launched and begins to grow, regular communication with clients should be an essential part of your marketing strategy. A regularly produced email newsletter with your most recent accomplishments, technological advancements, and specialist training will attract leads time and again. If your existing leads are excited about your products and services, they will be more likely to pass on your information to friends and family. Emails are particularly easy to forward to others and only require the click of a button to help you land new leads.
Reviews and Referrals
While technology lends an enormous helping hand to the marketing side of your contracting business, a word-of-mouth recommendation from a satisfied customer goes a long way in generating quality new leads. When your work is completed to a high standard, it speaks for itself. Better yet, asking your current clients to review your products and services across your social media platforms and website will draw further traffic and interest in you and your business. If you occasionally do business with commercial customers or corporations, ask them to vouch for your work in their own marketing posts and materials—this will generate new and varied leads that you may not be able to reach otherwise.
Networking in Your Community
The reviews from past clients will certainly help spread the word about your contracting expertise, but a true marketing professional knows that networking is another essential part of business growth and success. As early as possible, get involved with local groups and organizations that are relevant to small business, contracting, and any other specialty you may have (such as local solar power companies, HVAC brand suppliers, or local electricians). Although you will likely already be busy with new and existing projects, it is just as important to make time for networking events, committee meetings, and old-fashioned local advertising if you want to make yourself known in your local community. Professionals and potential homeowner leads who can put a face to your brand name will be more likely to choose you the next time they need contracting work.
Taking the Next Step
Following these guidelines and making yourself known in the local community—both on and offline—will certainly land you new homeowner leads within a few weeks or months. If your business is already established and you feel ready to juggle more leads at a faster pace, paying a small fee for promoted advertising and professional lead sourcing can be worth it in the long run. At Home Improvement Leads, we supply you with verified, real-time quality leads that are ready to buy in your local area. Whenever you are ready to take the next step, we will be here.