Posted on in Business Marketing

Finding customers is a challenge for a home improvement contractor at any level. In order to earn a customer’s business, you need to get them interested in your work by creating a custom plan based on your home improvement specialization. Use these five helpful tips to maximize the value of your lead generation efforts and turn leads into paying customers.

Keep in Contact with the Lead

Once you make contact with a lead, you are expected to establish a long-lasting relationship. Do not wait too long until the next contact because that opportunity may be missed. Set up dates and times that are convenient and not bothersome to the client. Timeliness is important if you want to show that you are serious about working with a customer.

Set Up an In-Home Consultation

A home contracting project involves a great deal of time, effort and money. There is a long list of tasks that need to go off as planned. In addition to drafting the project and buying supplies, you have to set up a consultation. During this meeting, specifically address the parts of the house that need repairs or upgrades, estimate the costs, and give written reports to the customer.

Encourage Referrals

Networking is a good way to generate leads, but it still takes time and costs money. Asking loyal customers to make referrals is one easy possibility. Give the customers what they want, ask for their referrals and then reward them. For example, a discount for any future work is one way to entice a referral. If the work is done right, referrals can make up a large percentage of a marketing plan.

Use the Right Lead Generation Techniques

Apply lead generation techniques in various ways whether through the mail or over the Internet. Test out a variety of techniques before you choose the most effective one. Many lead generation companies collect lists of names, phone numbers and email addresses of leads that have shown some interest in certain services. Targeting your list to the right people makes all the difference. Also, you can find leads by handing out free work quotes or brochures.

Decide Which Leads to Contact

If you receive a large number of leads, decide whether you should look through them all or choose only the most profitable ones. First, know the services that you can provide at the time and then decide if you can do that project for the lead. It is important to get as many details about a project as possible. The more information you know, the more likely you can make the project successful. Ignore a lead that does not bother to provide basic information. In the end, the decision may be based on your schedule. Decide how many projects you can handle at one time.

If you do not advertise and reach out to people, you may miss many good opportunities. Generating leads seems like a time-consuming task, but it can help you tap into different markets. Create the most effective lead generation plan based on your budget and abilities. Staying dedicated to your work is necessary if you want to improve your business.

See how to also get repeat contractor business customers!