As trends across the home improvement industry change, it’s important to stay current with the latest technologies, products, and client preferences for residential living. Here are some industry updates that will help provide the best possible customer experience to homeowners, generate new leads, and give your business a leg up against the competition.
Homeowner needs and current trends
The future is uncertain for the property market in America this year, so many homeowners are holding off on selling properties and are focusing on home renovation work instead. As many as 59% of homeowners are planning some sort of home renovation project this year.
- Popular projects: Much of this work will be outdoor-focused, with landscaping, pool installation, and decking at the top of many homeowners’ priority lists. As for indoor projects, kitchen and bathroom renovations remain popular. Another homeowner favorite is to convert a spare room—like the garage, basement, attic, or extra bedroom—into a personalized room.
- Energy efficiency and technology: Renewable energy remains a homeowner priority, and installation costs of traditional rooftop solar panels are at an all-time low. Entrepreneur Elon Musk has made waves with two recent projects for Tesla. The first is the Solar Roof, a tile roof with built-in solar cells on each individual shingle. The second is the Powerwall home battery, which harnesses and stores the power of the sun for a more sustainable and off-grid capable home. Other energy-efficient options—such as double and triple paned windows with low-e coatings—are still gaining popularity with homeowners, especially as pros are finding ways to preserve the aesthetic appeal of period- and nontraditional window styles. Smart windows are the latest high-tech window trend, and although the associated installation costs are currently high, they’re expected to grow in popularity as more homeowners choose window upgrades and replacements which could mean a great win for solar leads.
- Home automation: Saving money and reducing energy use throughout the home is a major concern for many homeowners, so the popularity of smart technology and Energy Star rated appliances and products is on the rise. Smart HVAC systems will soon become mainstream in homes across the country, but in the meantime, energy use can be regulated through learning thermostats and energy meters that help decrease carbon emissions. Ductless systems are another option, and they run more efficiently than their traditional heating and cooling counterparts.
Adapting to a changing landscape
- Green building practices: As a result of the increased focus on energy efficiency and environmental consciousness, many pros are changing their business model to incorporate green building practices and products. In order to rebrand this way, you’ll need to research current trends in your particular sector, gain new qualifications when necessary, and undertake any specialist training. These are all essential in order to stay on top of your game and provide a consistent service to your leads.
- Innovative technology: The construction industry is embracing tech in new ways to help builds run more smoothly and quickly. Smart technology and apps are valuable tools during the building process. In the near future, construction may very well rely on augmented reality programs that help professionals visualize an end product more easily.
- Collaborative work: A positive relationship and strong communication between architects, contractors, and homeowners is crucial throughout the building process. Rather than taking on too much and completing an entire project alone, pros should delegate tasks and work together for the best possible result for clients. Likewise, listening to the needs and wants of homeowners can help avoid issues down the road and provide contractors with positive references in the future.
Growing Your Business
Trends change constantly, so it’s important to stay on top of a quickly moving market to help keep your business current and highly sought after. You can do this by 1) attending conferences and informal meetings with other professionals; 2) regularly checking industry news bulletins; and 3) keeping the lines of communication open with clients.
If you need help finding new leads, Home Improvement Leads can locate homeowners who are actively searching for construction professionals with your specialized skill set.