As a contractor, it’s not unheard of to spend 90 percent of your time on the job site or talking to current clients. That leaves very little time in the day to map out new marketing strategies to help grow your business. With these marketing tips, your contract business is sure to boom without eating up the rest of your day.
Have a Website that Pops
Many contractors are still relying on marketing strategies of yesteryear. Though word-of-mouth recommendations and newspaper advertisements will definitely still bring in new customers, having a website that is both visually appealing and easy to navigate is crucial in this digital age. By mixing compelling content, photos, and call-to-action buttons, you’ll be able to attract plenty of new customers without much daily effort. To ensure that you have the best site possible—and to save hours of extra work—hire a well-respected professional who has a proven track record for increasing leads and overall traffic.
Incorporate Social Media
A beautiful website isn’t enough, though. A strong social media presence is just as imperative in keeping your business in front of as many potential clients as possible. From Facebook to Twitter to Instagram, customers now turn to the internet to research potential contractors and to ask their cyber community for suggestions. Simply having these accounts isn’t enough, though. Be sure to keep them up-to-date with new pictures of current and completed projects so that prospective customers are able to see the exceptional quality of your work for themselves. With smartphone in hand, this is incredibly easy to do! Snap a quick shot as you’re leaving a project, upload it to your social media accounts before you shift into drive, and you’re done.
Include Green Technologies and Materials
The markets have spoken, and people want green technologies and materials incorporated into almost every area of their build or renovation. In fact, the green building sector is growing faster than all others and is expected to add $303.5 million to the U.S. Gross Domestic Product (GDP) between 2015 to 2018. Studies have shown that when the public knows about a business’s eco-friendly focus, their profits have, in turn, increased by 20 percent or more. Especially if your company already has green knowledge and experience, be sure to highlight this across your website, social media presence, and any advertisement strategies.
A good first impression isn’t the only thing you want to leave behind when you meet with a prospective new client. Your printed materials can sometimes set you apart from other contractors even more than your final quote. Make sure that the information you leave is full of high-quality color photos of previous projects and easy-to-read information pertaining to their specific home. This can be as simple as a well-designed pamphlet or as impressive as a hardcover coffee table book. Either way, your contact information should always be one of the first things a customer sees.
As a contractor, you work hard to maintain the health of your business. Make your life a little easier by incorporating these marketing strategies today.