Selecting a brand for your company is one of the most important parts of starting your own business. There are dozens—if not hundreds—of businesses in your local area that offer a similar service to yours. That’s why you need to make your brand stand out against your competitors if you want to find new leads. Choosing and designing the right brand can be a tricky process, so we’ve come up with a few recommendations to help make this stage of your business development as stress-free as possible. Here are some of our tips for making your brand stand out.
Be clear about your product
The best brands are crisp and concise, and they clearly describe the product or services being offered. If your business specializes in sustainable builds or solar, for example, make sure your brand has a key word or phrase in it that references your eco-friendly business model. While many new businesses boast unusual names and cheeky taglines, ambiguous branding can lead to confusion among potential clients and lose you leads before you even begin. You can play it safe by choosing a brand name that is direct and clear, which will help clients find you and minimize the risk of misinterpretation.
Make it memorable
Being clear about your brand does not mean that you have to make it boring. A brand that’s strategically planned and beautifully designed will catch the eye of potential leads and give you a leg up in your advertising. Bright colors, attractive fonts, and a creative name are all essentials when curating a brand that clients enjoy, but there are a few things to remember during the design process. First, choose a color scheme that, when printed, is aesthetically pleasing and easily visible. Second, make sure the font or fonts you choose are legible and professional. Finally, make sure the branding you choose is unique to your company and is not currently copyrighted by another company.
Consistency is key
Once you’ve chosen a standout brand that is clear and attractive, it’s time to apply your branding to your marketing materials and business sites. For the sake of consistency, it’s strongly recommended to keep your brand the same throughout all of these materials, as well as any advertisements you place. If you feel as if you need to switch things up every once in awhile (for example, on different sections of your website or brochures), it’s best to stay within one particular color scheme. Lastly, remember to keep the brand itself the same—including font type and size and wording—for consistent and clear communication with leads.
Use quality marketing materials
When your business is new, cutting corners to save money can be tempting. Unless you have specific qualifications or skills in digital design and marketing, however, we recommend fighting the urge to make your own business cards and letterheads. There are many websites and companies that produce high-quality business marketing materials affordably. If you shop around, you can choose from a large selection of designs and layouts for your business cards and more and know that your materials will arrive in perfect condition with a clean and uniform look.
Double check everything
This tip may seem obvious, but it’s important enough to mention here: always double check your work. Before you press print (or order, as the case may be here), make sure to edit your marketing materials and check for spelling and grammatical errors, inconsistent colors or fonts (including size), and any other issues your branding might have. If you don’t trust yourself to catch every little imperfection, ask a colleague to act as your marketing editor. As we mentioned before, consistency in branding is an essential part of making your business look as professional as possible, so this is a step that you do not want to skip.
After your business cards and other marketing materials are printed and ready to go, the only thing left to do is get out there and build your business. Whether you employ someone—like the professionals here at Home Improvement Leads—to help you find new leads or you decide to go it alone, having a brand that stands out makes a difference. Following these simple steps will help you to grab the attention of potential clients, make connections, and be remembered in your field for all the right reasons.