Posted on in Marketing

As a remodeling contractor, your excellent work speaks for itself. But beyond craftsmanship, one of the best ways to please clients—and get referrals—is by making a great first impression. Read on for some easy tips to put your clients at ease with your approachable, friendly, and knowledgeable demeanor. Taking the time to go the extra mile will do wonders to set you apart from your competition.

1. Be on time

This is the best way to make a good first impression on your initial meeting with a customer. Plan ahead to avoid unforeseen circumstances like construction or detours, ensuring that you’ll give yourself plenty of time to arrive when expected. If you’re late, you’ve blown your first impression before you even show your face.

2. Smile and make eye contact

It may sound simple, but approaching your customer with solid eye contact, a firm handshake, and a genuine smile imparts respect. Make sure to learn their name ahead of time, and use it when you’re addressing them for the first time. This shows that you’ve done preparation for your meeting.

3. Go prepared

Take 15 minutes to review information about a potential customer before that first meeting. Know what kind of work they want done, and be ready with answers to frequently asked questions. Being prepared for a productive meeting shows that you know their time is valuable, and that you value their business.

4. Dress to impress

As a contractor, you’re not wearing a suit to work. But there are steps you can take to make sure your appearance imparts a great first impression. Wear clothes that are clean, ironed, mended, and fit well. Nails and hair should be trimmed neatly. If you’re clean-shaven, make sure to shave before your meeting; if you have a beard, keep it neatly trimmed.

5. Practice conversational skills

You should strive to speak to a potential customer in a way that puts him or her at ease. Listen carefully to their questions, and be thoughtful in your responses. In addition to what you say, you should also consider how you say it. Avoid speaking in a monotone or speaking too quickly. Ask plenty of questions so the customer knows you’re interested in their input.

By following these five easy steps, you’re setting yourself up to make a first impression that will not only win new business, but retain clients and make them much more likely to send you new business.

Another great way to practice phone skills is to leave the perfect voicemail as a qualified contractor.