Posted on in Marketing

Seems like everybody’s gone digital these days in both their personal and professional lives — Facebook, texting, Twitter, and countless apps. One thing that’s stayed the same, though, is the exchange of business cards. We’re thinking it’s probably just a bit too expensive for most folks to give out iPads with their contact info and website pre-loaded on them. So considering that our attention spans are getting shorter by the minute, it should go without saying that if you’re handing a potential customer or colleague a business card, it’s got to be eye-catching and memorable — otherwise it’ll just get tossed in the recycle bin or lost in a pile.

Your current business card probably contains the same information that every other business card on the planet has. Your name, contact information, a company logo, and the name of your business or the business you work for on it. This is standard info, and it’s usually printed in a too-small, boring font centered over a stock image of a tree or a tool belt or something. Yawn. Many contractors are content with handing out these standard-rate cards, not realizing that this is all part of a great first impression. You can’t expect to stand out in a crowd if you’re handing out the same thing as everyone else. Be the guy giving out duck-fat fried French fries tossed in chopped garlic and parsley at a russet potato convention. Everybody would remember that guy and would probably tell their friends about him.

So how do you take your blah business cards and turn them into something whoa? Check out these quick tips:

  • Don’t go cheap. Print in color. It’s a bit more expensive, but it will make your card stand out. If your company has branding, be sure to stick with that design scheme.
  • Put your photo on it. Consider it this way: if you’re at a convention or trade show where everybody’s meeting tons of people, it’ll be tough for anyone to remember a name and a face. Make it easy for them. Your photo on your business card makes your business (and you!) seem more personable and trustworthy.
  • Don’t print on glossy paper. Glossy paper makes it impossible for someone to write on your card. What if they want to jot down a note on your card to help remember you, or if you want to write something on your card for them? If you absolutely must gloss it up, use a printer that offers a “safe area” free of gloss on which you can write.
  • Use both sides of the card. If one side is blank, that’s a missed opportunity. You could put your company logo on one side and your contact info and photo on the other, for example.
  • Go thick. Thin paper? That screams cheap, and you don’t want your customers thinking you cut corners. Heavy, thick paper communicates professionalism.
  • Keep it simple. You don’t need to cram every little detail on the front and back of your card. Include the essentials: Your name, title, company, phone number, and website.

Need more sales tips for your contractor business? Read here.