Posted on in Marketing

You might be using Facebook and Twitter to promote your business, but are you sure you’re using them correctly? It seems simple enough: just make a bunch of posts every day, right? Well, there’s a lot more to it than that. Follow our do’s and don’ts to become a social media rock star.


Use correct spelling, punctuation, and grammar. You’d be surprised by how much of a turn-off misspelled words and typos are to people. A common mistake we’ve seen lately is putting a space between the end of a word and a period or exclamation point. Don’t do this ! (See the space there? No good.) Do this!

Use a friendly, positive voice in your posts. Did you just get a fantastic review from a customer? Share it!

Make an effort to post at least once a day and check to see if anyone needs a response.

Share relevant, interesting news articles that have to do with your business. For example, if you’re in the window business, share a recent article about lower energy bills experienced by people who’ve replaced their old windows with energy-efficient ones, for example.

Pay attention to the timing of your posts. If you only post late at night, you might not be reaching most people. Try posting just before noon or mid-afternoon.

Use your accounts for customer service. Someone may ask you a question about pricing, or someone might even complain. Excellent customer service can elevate your reputation as one of the best in the business.

Have a personality. Your posts should come across as human, with excitement about what you’re doing, and maybe even a little bit of humor.

Complete your profiles. Make sure you upload photos, fill out contact information, and set profile photos so that people know who you are and what you can do for them.


Don’t be negative. If you have a bad day or get a bad review, Facebook and Twitter aren’t where you should be sharing it.

Don’t post overly personal information. Your followers want to hear about your business’ specials, achievements, and new/improved services, not about your political views or dating woes.

Don’t post too often. Flooding your followers’ feed with post after post about how you can remodel their kitchen for the best price? That’s annoying and could lose you some followers and potential clients.

Don’t forget to respond. Again, social media is a great tool for customer service. Make sure your followers feel like they’re being heard.

Don’t feel like you have to be everywhere. Figure out where you’ll be able to spend your time the best and focus on those places — don’t sign up for every social media site out there.

Make sure you always have quality remodeling photos, by bringing a camera with you to your job sites as well!