Posted on in Marketing

Working as a home improvement contractor can make for a very rewarding career. Contractors have the ability to set their own hours, take on as many or as few jobs at once as they desire, and essentially be their own bosses. However, in order to be successful as a home improvement contractor, it is important to establish credibility in the industry. This generally grows easier the longer a contractor has been in the business, but what about those who are just getting started or who have not been around long? Here are some straightforward ways in which home improvement contractors can boost their industry credibility.

contractor credibility

Share Knowledge and Expertise

Homeowners looking to have a major improvement project done want to hire a contractor who knows what he or she is doing. This is extremely important and often the major deciding factor for homeowners choosing contractors. Therefore, all home improvement contractors should go out of their way to share expertise with potential clients.

This can be done in a number of ways. For example, setting up a blog and linking it to the contractor’s website can make for a great way to share expertise and knowledge on a variety of subjects. Furthermore, simply being easily accessible and able to answer potential clients’ questions can demonstrate industry expertise as well.

Join Reputable Associations

Another step all home improvement contractors should take when it comes to boosting credibility is to join any and all associations possible. For example, contractors who specialize in window work should consider joining the Window and Door Dealers Alliance, which is an organization dedicated to advancing the interests of independent dealers. Homeowners are more likely to find a contractor reputable and trustworthy if he or she is a member of a reputable association. This information should be advertised on the contractor’s website.

As for more general affiliations, all home improvement contractors should be a part of the Better Business Bureau. Over time, contractors can receive ratings from the bureau that can greatly increase industry credibility. Since the BBB is a widely known and trusted organization for rating businesses, an “A” BBB rating or higher can make a world of difference in terms of a contractor’s credibility.

Gather Client Testimonials

It is one thing for a contractor to claim that he or she offers great service, quality workmanship, and reasonable prices. However, it means a lot more coming from an actual client. All home improvement contractors should consider asking satisfied customers to write testimonials for various services that were provided. These can then be proudly posted on the contractor’s website. As other potential clients see the testimonials, their impressions of the contractor will become more positive and they will be more likely to end up hiring the contractor.

Furthermore, encouraging clients to leave honest reviews on third-party websites can be a great way to boost a contractor’s reputation. Many homeowners these days use such review websites to look up contractors before hiring them and will not hire somebody if they are unable to find reviews. Having positive reviews online can greatly increase a home improvement contractor’s chances of being chosen for a job, and most clients who have a positive experience with a particular contractor will be more than happy to write one.

There are many ways in which contractors can establish credibility in the home improvement industry. From there, it is important to take the steps necessary to maintain that credibility, such as continuing to provide excellent services and striving to resolve client complaints and issues before they tarnish a contractor’s reputation in the community.

Another great way to establish credibility is to show past work. Before and After remodeling photos are a great way to start!