In the last year Pinterest has hit in excess of 10 million unique visitors gobbling up pictures, ideas, and designs like a Hungry-Hungry Hippo. What does this mean for you as a home improvement business owner or contractor? One word: exposure!
Pinterest is easy to use. It’s based on the old school pin board idea. You can pin mock-ups, color schemes, design ideas — just about anything you want. Then Pinterest displays it for millions to see and share. And did we mention it’s free?
So, here are four reasons any business, big or small, should use Pinterest:
If you’re in the social media realm you might as well be a remodel contractor on Instagram as well
If you have a website, and you’re crazy not to, you must generate traffic. Traffic translates into leads and leads into sales. It’s that easy. A recent study by Hubspot, the inbound marketing platform juggernaut, showed that Pinterest directs more traffic to websites than even the almighty Facebook or Twitter.
Pinterest reduces the steps between discovery to conversion. Instead of wading through tons of spam filled posts Pinterest has reduced the path down to “See it, Like it, Buy it!” Josh Davis of LLsocial.com unpacks Pinterest buying behavior: “Even in cases where the path to purchase is not as direct, rarely do you have a social network where linking to for-sale items [or services] is done so frequently. You have clear social proof of the desire for the item, you see a picture of it, and you are only one or two clicks away from being on [a website].”
Pinterest utilizes highly visual interaction that is far more effective than combing through a tree full of tweets. The sea of colorful pictures and ideas is easy to share and easy to access. John Jantsh of Duct Tape Marketing puts it well: “Unlike many social sites, where the game is to get followers, Pinterest users seem very content to simply find stuff and share it with small groups. Pinterest users are keenly interested in what’s hot and what’s cool – a behavior that translates well into the kind of influencer marketers desire to attract.” All of this together creates a high degree of engagement which quickly becomes traffic on your website.
Discovering what people love and share on Pinterest tells you where to position your products and services and who is looking for them. If people don’t like it, they won’t share it. If they love it, they share it. It’s free customer research at the click of a button.
So there you go. Whether you do tile or roofs, interior design or landscaping, Pinterest can bring people to your business unlike ever before. You can get your designs, ideas, and services directly to those looking for them and they can share it with millions of other interested people. You simply have to put it out there. Get started by creating an account with your company’s name. Don’t forget to include a link to your website and list your city.